Half-Year Update from Russell Johnston, Managing Director

Welcome to our mid-year update!

It’s hard to believe we’re already halfway through the year—and what a busy and brilliant first six months it’s been at Green Field Marketing. We’ve seen incredible progress across the business, welcomed new teams, expanded our reach, and laid the groundwork for even more innovation and growth in the months ahead.

One of the biggest highlights has been the launch of our Bulmers field sales team, across the entire island of Ireland. This is a huge milestone for us and a testament to the strength of our partnership with the brand. The early energy, collaboration, and commitment shown by the team has been outstanding, and we’re already seeing real momentum build. A warm welcome to everyone who has come on board—it's fantastic to have you as part of the Green Team!

Our tactical division is also thriving, with more exciting projects and national campaigns coming through than ever before. We’re continuing to see outstanding success across our KP Snacks and Boost Drinks field teams, where passion and precision are driving standout results. In fact, we’re proud to report that 100% of the half-year KPIs have been achieved across both our Boost Drinks and KP Snacks teams — a brilliant achievement that speaks volumes about the quality, consistency, and dedication of our people in the field.

In our ongoing commitment to innovation and excellence, we also completed a full internal tech audit this quarter. This has allowed us to review and refine our systems and processes, ensuring we continue to offer our clients the very best in field marketing technology and data-led solutions. Staying ahead of the curve is key, and this investment underlines our dedication to being a forward-thinking partner.

Meanwhile, our van sales operation with Radnor Hills continues to go from strength to strength. Our dedicated team covering London and the Midlands is doing a phenomenal job, and we're proud to share that we’ve now gained over 1,200 stockists and secured more than 3,000 distribution points across the region. The response to Radnor Splash has been brilliant, and our fourth van sales blitz is currently in full swing in the Midlands. It’s been a pleasure working with such a dynamic, fast-growing brand—and we’re excited to keep building on this momentum.

As always, a huge thank you to every member of the Green Field team. Your drive, creativity, and commitment to excellence are what fuel our success.

There are some very exciting developments still to come later this year — so watch this space!

Here’s to a strong second half of 2025.

Best regards,
Russell Johnston
Managing Director
Green Field Marketing