We are thrilled to announce that Green Field Marketing’s incredible team of sales representatives for Boost Drinks has embarked on an exciting journey in the vibrant city of London for the very first time! London retailers, get ready to experience the energy and refreshing taste of Boost Drinks like never before!
Our enthusiastic sales reps are geared up to conquer every corner of this magnificent city so keep an eye out as they’ll be coming to your store soon! They’ll be the ones with big smiles, ready to brighten your day and Boost your profits with the exciting new range! So join us in welcoming our fantastic team of sales reps to the streets of London. Follow their journey and be part of the Boost buzz by staying tuned to our website where we’ll be sharing their adventures along with some exciting giveaways!
Lets see what our Operations Director and Jack Taylor from Boost Drinks had to say about this exciting new venture;
We believe that this new venture will not only bring a refreshing boost to Londoners’ but also open new doors within GB for Green Field Marketing. It’s a fantastic opportunity for us to connect with a whole new audience and establish ourselves as true market leaders in the UK Field Marketing scene. After the phenomenal success of our Boost sales team within N. Ireland, I have no doubt our new team with have an immediate impact on distribution, share of space and brand visibility within London.
– Martin Rice, Operations Director, Green Field Marketing Solutions
After the resounding success of Green Field Marketing Solution’s work for us in Northern Ireland, we’re delighted to be expanding the contract into London. This is a key region for us and we’re looking forward to seeing our distribution grow
– Jack Taylor, Retail Development Manager, Boost Drinks
What a night! Green Field Marketing had tremendous success at their first ever FMBE Awards, coming home with 2 Gold Awards and 1 Silver , including Gold in New Agency of the Year. These awards as the most prestigious in the industry, so the validation is tremendous after a hectic first 18 months. As important as recognition from our peers is, we fully intend to use this success as a springboard to even greater things, and already look forward to celebrating future successes as one big team. Onwards and upwards on our quest for continuous improvement!
Judges feedback for each of these awards is as follows;
Professional Agency Management Award – Gold
The story for Green Field Marketing was similar to Logobrand’s only more dramatic as this entry showed the turn around in fortunes following management buyout of this small Belfast agency last year.
This loss-to-profits turn around celebrates the quick decision making of a management team now operating under strategic freedom and with software chosen to suit their scalable and flexible intent.
With EBITDA and client wins now in their favour the agency is also focussed on living up to the implications of its new name, Green Field Marketing. The Carbon Positive agency is associated with Ecologi.com. Some of the highlights are
Over 7000 Trees planted to ensure we are Carbon Positive
Over 1200 Trees planted as Client Gifts
KP Snack Sales Team and Field Manager moved to fully electric cars
Over 98% Recycling Rate
Velocity Vehicle Tracking in to ensure fuel efficient driving
Sustainable Client Relationship – Silver
The agency’s transition in 2021 to a new name, Green Field Marketing, after management buyout was a clear enough statement of intent. Now the agency works with Ecologi for carbon positive practice and is building an electric fleet, starting with KP Snacks, for whom Kia E-Nero cars have replaced caddy vans, which have been adopted by the team with minimal capacity loss – even though smaller in size.
Ricky Watts, Northern Ireland Business Manager, KP Snacks: “Sustainability has been an active focus for KP Snacks for over 5 years. As a company we’ve made wholesale changes in our packaging processes to drive carbon reductions. We’ve also educated our personnel through annual CSR days, where best in class examples are shared business wide. One challenge we have had however, is how to drive improvements in sustainability into our Field Teams.
We have always encouraged our outsourced partners in NI to drive improvements, and had some success historically, but it wasn’t until Green Field Marketing launched in 2021 that we saw genuine innovation. I truly believe they are best in class at sustainable practices and have no doubt that their model of Carbon offset through Ecologi and EV’s will become the norm over the coming years. Not only have these changes helped the team operate in a carbon positive manner, but it has done so by increasing productivity rather than having an impact. I’m genuinely excited to take the next step in KP Snack’s sustainability journey with our partners Green Field Marketing.”
New Agency of the Year – Gold
This is an occasional award, presented when a good enough new agency makes its mark at FMBE. For Green Field Marketing the ‘new’ title bears relevance because a management buyout allowed the team a completely fresh start – albeit with some existing clients on board.
Green Field Marketing impressed as a refreshing new voice at FMBE 22. As well as an impressive entry with KP Snacks in our Special Award and a gold win in professional agency, the team also impressed with shortlisted work for client Boost Drinks, with Green collating the data from a field marketing campaign that used multiple agencies around the UK.
Green Field Marketing are delighted to have been shortlisted for 4 awards at this year’s prestigious FMBE Awards, including UK Field Marketing Agency of the Year. These awards are the most distinguished within the Field Marketing industry, with the event taking place in The Pavilion at Ascot Racecourse on Thursday 17th November 2022. Details of shortlisted awards are as follows;
Field Data Award
This submission was based around the field data captured by our Boost Drinks sales team, and how Green Field Marketing utilise this data to drive ongoing, sustainable growth. Full list of nominees for the award are as follows;
Green Field Marketing – Boost Drinks
Elevate Staffing– Ria Financial
Field Sales Solutions – Ferrero
Field Sales Solutions– P&G
Logobrand– Moet Hennessy
Tactical Solutions – Kellogg’s
Special Award: Sustainable Client Relationship
In this submission, we talked about the changes made by Green Field Marketing within our KP Snacks sales team to operate this contract in a fully carbon positive manner. With this being a special award for the night, there are only 2 nominees;
Green Field Marketing – KP Snacks
Logobrand– Britvic
Professional Agency Management Award
Professional Agency Management celebrates agency leadership, foresight and dynamic management. Green Field Marketing’s entry focused on changes made in the business since the buy-out with a particular focus on technology and working practices. Nominees are as follows;
Green Field Marketing
Field Sales Solutions
Logobrand
Field Marketing Agency of the Year
This is not an award that required a submission, and rather the shortlist is decided internally by FMBE and their panel. To be shortlisted for this award after launching in May 2021 is testament to the strength of the team within Green Field Marketing, and the hard work that goes into delivering best in class service to all our clients. List of shortlisted agencies is as follows;
Green Field Marketing
Channel Assist
Field Sales Solutions
Logobrand
Powerforce
REL Field Marketing
Tactical Solutions
Operations Director Martin Rice said the following;
“The FMBE Awards have always been important to us throughout our years as Contract People and PRL In-Market Solutions (NI), and we’ve had great success historically. This year we entered three really strong submissions into key categories, and are delighted that FMBE saw value in them all. Not only that, but to then be shortlisted for Field Marketing Agency of the Year really was the icing on the cake. We truly believe Green Field Marketing provide best in class service, and truly see ourselves as one of the leading Field Marketing Agencies in the UK, so to get this validation from the industries leading awards body after only our first years trading as Green Field Marketing is testament to the hard work put in by the whole team, both in the office and on the field. Here’s hoping we have lots of reasons to celebrate in Ascot come November!”
Full details of the FMBE Awards and Shortlist can be found at http://fieldmarketing.com/news/fmbe-awards-2022-announces-shortlist-awards-venue/
