Who Are Green Field Marketing?
Green Field Marketing are a Belfast based Field Marketing company, specialising in the FMCG industry. Previously trading as Contract People, and then PRL In-Market Solutions (NI), before being acquired by Russell Johnston (Managing Director), Martin Rice (Operations Director) and Lisa Curran (Finance Director) through a management buy-out, Green Field Marketing have a wealth of experience in Field Marketing, and are currently working with some of the UK’s biggest brands delivering ongoing success and continuous improvement. When speaking about the company’s unique model, Managing Director Russell Johnston said;

“Green Field Marketing was founded with the concept of delivering best in class service to our clients, in an environmentally sustainable and cost-effective manner. Service delivery remains our number one priority, and our previous results speak for themselves. We’re starting from a strong position and it can only get bigger and better. We believe that striving forward and investing in people and technology will be our core drivers.”

“We want to be the ‘go to’ company for any FMCG brand striving to succeed in the Northern Ireland Market.” “We are the partner for our brands but our ambition is to increase sales for all parties involved. We want retailers to be delighted to see a Green Field Marketing Rep come through their doors, and for wholesalers to trust us to work with their retailers to increase the cases being pulled from their warehouses. They need to know that our field sales teams are the best, that they can come to Green Field Marketing to fulfil their needs.”

What Do Green Field Marketing Do?
While Green Field Marketing have worked extensively in the drinks trade as well as the Multiples, their main strength lies within Convenience and Impulse. Green Field Marketing currently run fully outsourced sales and merchandising teams for blue chip brands such as KP Snacks, Dale Farm and Royal Canin. These teams are tasked with driving core range distribution, visual presence and NPD into retail stores across the Hendersons, Musgraves, Dunnes and Nisa estates. Ricky Watts, NI Business Account Manager for KP Snacks said;

“We have partnered with Green Field Marketing to manage our outsourced sales team within convenience and impulse for the past 11 years. Through this time, they have shown a relentless drive to grow our brands, and have consistently delivered what we see as a best in class service. The level of reporting we receive from Green Field Marketing allows us to make strategic commercial decisions at head office level, while having the peace of mind that our team of field development representatives have all the training and support needed to achieve continuous success. I couldn’t recommend the team highly enough, and truly believe that Green Field Marketing are industry leaders when it comes to the Northern Ireland FMCG market.”

Green Field Marketing pride themselves on understanding brands, and work in a partnership approach to ensure core values are shared, and goals are aligned. While this is vital to the running of outsourced sales teams, Green Field Marketing also take the same approach when working with tactical clients. Tactical specialities include sales blitzes, merchandising, retail auditing, installations, promotions and sampling. With a tactical workforce of over 100 people covering a wide array of experience levels and demographics, Green Field Marketing are sure to have the right person to represent your brand.

If you are an FMCG company and want to discuss how Green Field Marketing could potentially help to drive you business forward, contact Martin Rice on martin. rice@greenfieldmarketing.co.uk or on 02890770999. Let Green Field Marketing grow your brands.

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